A launch plan, not a launch day.
A great book with no launch plan still struggles to find readers. We build a campaign around your release — reviewer outreach, media pitches, ad management, and a plan for the months after launch, not just the week of.
Launch day is the middle of the campaign, not the end of it
Most launch plans peak on release day and fade fast. We build outward from a small, engaged core — reviewers, early readers, and your own list — so the campaign has momentum going into launch week, and a plan for keeping it going after.
Every campaign is built around your book's actual audience, not a generic checklist — a quiet literary novel and a thriller don't get the same plan.
Everything a launch needs to build momentum
From the first reviewer outreach to the campaigns that keep running after release day.
Campaign Strategy
A launch plan built around your book's genre and audience, with milestones set from pre-order through the months after release.
Media & Reviewer Outreach
Pitches to press, podcasts, and reviewers who cover your genre, plus review copy mailings timed ahead of launch.
Ad Management
Retail and social ad campaigns set up, monitored, and adjusted through launch — spend that's tracked, not guessed at.
Email & Social Support
Launch email sequences and social content built around your author website, so every channel points back to one place.
From planning to post-launch, in four stops
The same clear process for every launch, so you always know what's next.
Campaign Planning
We map your audience, comp titles, and a timeline working backward from your release date.
Pre-Launch Outreach
Reviewer mailings and media pitches go out early enough for coverage to land around release.
Launch Week
Ads, email, and social all go live together, coordinated around your author website and retail listings.
Post-Launch Push
We keep monitoring and adjusting spend and outreach for weeks after release, not just launch day.
"Every other launch I'd done, the marketing stopped the week after release. This time someone was still adjusting ad spend a month later."Helena Marsh, author of The Cartographer's Daughter
Ready to plan your launch?
Tell us about your book and your release timeline, and we'll put together a campaign plan to start with.